Pissing Money Up A Wall? Captive Media’s Interactive Urinal Gets Crowdfunded

#Creativity even in the bathroom

TechCrunch

Captive Media, the UK interactive washroom startup (seriously), has raised a further £250,000 (circa $400k) in funding via the equity crowd funding platform SyndicateRoom — adding to the $700,000 it raised a year ago.

It says over half of the new funding comes from professional Angels, led by Peter Cowley and Mike Ullmann, with the rest made of ordinary punters who have invested as a little as £500 a pop, in return for a total 9.4% equity. With crowd funding, it seems anybody can piss money up a wall these days. That’s progress.

Launched in late 2011, Captive Media works on the premise that the average 55 seconds a man stands in front of a urinal during each “visit” to a public washroom is a wasted advertising opportunity, especially since the audience is so captive. Its solution is an interactive media system installed above each urinal, which uses an…

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